Author: Linda Anger

Two Years of Silence

Posted on by Linda Anger

Image of a woman with her finger over her mouth for silence

I’d been blogging monthly for nine years when, in January 2016, I decided to put off the post for a week while I considered changes in my life and world. That week turned into a month, then six months of silence.

I questioned my interest in the business that supported me well for 17 years, challenged my ability to write motivational, practical blog posts, and disputed my willingness to participate in an increasingly disassociated and negative online world.

Lost in a world of meaningless chatter, something had to give.

Next thing I knew two years had passed and I hadn’t written a single blog post. I had grown comfortable in my silence.

Then came December, and the problem that caused me to move my website from one hosting company to another.  In the process, I had to copy all the page content and blog posts, paste them into the new site, and reformat everything.

It was time consuming.

And it was exhilarating.

Posts I had written in 2007 were still relevant today, and many were more powerful now than when they were first published. Among them, these:

Bob’s Brilliant Marketing Tool

The Core of All Things

The Law of Attraction: Carport #35

The process renewed my passion for solid, proven marketing communications, and my desire to be “in the thick of it” with my clients. Now, I use silence in a different way, internally and externally. It has become a solace rather than a wall.

Have you stepped away from some aspect of your life, only to discover it anew? What was it, what did you learn, how will you move forward?

Love the Lemons in Your Life

Posted on by Linda Anger

Image of lemons on a lemon treeWe call the bad things, the dysfunctional things “lemons.” We say, “When life hands you lemons, make lemonade,” meaning throw a bag of sugar over it so you don’t see the dysfunction, the mechanical failures, the sourness of your situation.

Lemons grow in warm climates, their juice sour and acidic – much like the emotions we experience when things that we perceive as “bad” happen to us or around us. But that sour taste, that lip-puckering tartness, can play another role – an amazing role – if we embrace it. Lemons are teachers, messengers, angels sent to reshape us. Welcome them, love them, and squeeze out every bit of juice they offer.

I was handed a life-sucking lemon – a diagnosis of Stage 3C uterine cancer – in July 2009.  Over the next three years, I lost my business, my retirement fund, and in the end, my home. I tell you it was awesome – because the destruction of those years led me to the life I live today.

I could have viewed cancer as a death sentence, but chose instead to turn myself into “Lindiana Jones” on a wild and dangerous adventure that would prove my tenacity and strength.

After the radical hysterectomy, I could have handed my life over to my oncologist.  I didn’t, opting instead to do my own research on treatments and creating – with my oncologist’s hesitant agreement – on a plan that worked for me instead of the standard protocol.

I could have isolated myself to avoid infection or, even harder to endure, the fears of family and friends.  I didn’t do that, either. There were weeks during the year of chemotherapy that I was relegated to home with dangerously low blood counts. The rest of the time, I was out as often as my energy level allowed.

I chose to turn the most sour year of my life into a positive, life-affirming experience. It wasn’t easy, but this is what I learned:
When life gives you lemons, find someone with vodka, and throw a party.

 

How My Company Came Back From the Dead

Posted on by Linda Anger

Image of a bridge with post title

It was July 3, 2009, almost Independence Day – a day I celebrate four ways: as an American, the mother of an American Government professor, a single woman, and a small business owner.

It was almost Independence Day when the biopsy showed I had uterine cancer. Over the course of the next three years, I would come to realize just how deeply dependent we humans are on each other, and how my tendency to be fiercely independent would be tested.

I had owned and managed a successful copy writing and graphic design company for the better part of nine years on that day. I worked with Fortune 100 companies, regional nonprofits, and hundreds of small businesses across SE Michigan. I and my company –  The Write Concept, Inc. – were well known and well respected.

Fast forward past radical surgery, a year of chemotherapy, and two more years of exhausting residual side effects, and my business would have been in the morgue had that “fiercely independent” side of me not risen from its chemo stupor, demanding immediate action.

Resuscitating a mostly dead business requires strategy, energy, and patience. Many of my previous clients had changed jobs or retired; some had gone out of business in the economic downturn. I had to study and adjust to the dramatic technological changes in the marketing arena, update my social media skills, and reconnect with my network. Slowly, things began to happen, projects and revenue came in, and my friends and colleagues celebrated the 14th birthday of The Write Concept in March 2014.

The truth is, every small business goes through life cycles, and you must be on guard every day, filling it with life and energy, to stay strong during the downturns – and they do come – whether it is a slow season, or for a challenging reason such as cancer.

Four Things that Brought My Business Back to Life:

  1. Self-determination. I knew that I could have no doubt of success, that if I was not convinced of success, or depended on a “safety net” of any sort, I would fail.
  2. Good People. I aligned myself and partnered with those I knew would support me and my business, and I turned a deaf ear to the naysayers – especially the “little voice” inside my own head.
  3. Give Back/Pay it Forward. I’ve always been into social entrepreneurship, doing all that I can to promote and support my network. Whether you call it karma or the law of reciprocity, sooner or later what you do comes back to you in the same manner in which it was given.
  4. Tending to myself. Working 12-16 hours a day did not make me a champion. It made me ill, short of temper, and less effective. I created a new schedule for myself, which includes eight hours of sleep, time for family, and time for the golf course.

What are your tips/suggestions for breathing new life into a nearly dead or failing business? Share them here, please!

 

Finding Peace Despite Social Media

Posted on by Linda Anger

I love Facebook. I love the casual interaction with business clients and friends, and keeping up with family in other states and countries. And over the last two years, I’ve made peace with the downside of Social Media – the negative side of the public forum. My father used to remind us, as young adults, that politics and religion were topics to avoid in social settings. Apparently that advice is not universal and mostly forgotten in cyberspace.

In the year before the 2012 presidential election, I was frequently agitated and angry by the increased number of negative political and religious posts on social media, from both sides of the aisle. When I lost sleep for two nights over the level of hatred spewed by one “friend” in particular, I made a commitment to not “like,” “comment,” “share,” or otherwise engage in ANY political or religious posts or discussions online for the rest of the election season.

It brought me joy to just zip past most of the messages on Facebook, and by the end of the election, I had committed to maintain that commitment indefinitely. The last two years have been far less stressful as a result. I have unfriended a few people whose posts are always political, preachy, spiteful and exclusionary. I have focused on connecting with those who are positive, upbeat, expansive, and inclusive. I read posts that uplift, or those asking for real help. I admit that I have broken my rule two or three times in the last two years, but I don’t see that as failure. I see it as learning.

Some days it is hard not to respond, like today when I saw the post about the “Christians” who insulted the Hindu priest invited to give the opening prayer at a session of the U.S. Senate, screaming their own prayers in an attempt to override his voice.  There have been days – and today was one of them – that I typed a response equally as insulting as the post that hooked me.

The Chinese say:  “Fall down seven times, get up eight.”

Thankfully, the “little voice” inside poured a dose of commitment down my throat, which instantly caused me to highlight and delete my words, then forgive myself for the intensity of the response I wanted to send. It feels good. It feels like growth, like peace.

Through Social Media, I’ve learned how reactive I can be, how quick to judge or respond without forethought. By swearing off interaction on two popular Social Media topics, I have settled into a softer, calmer place with a clearer handle on my own life, and the things that really matter to me.

 

One of “Those” Days

Posted on by Linda Anger

image of a woman pulling her hair outHaving one of those days, darling? You know what I mean – one of those frustrating, exhausting days in which everything you had planned is blown out the window by the things you didn’t anticipate?

The kind of day when you needed only to focus for one good hour to complete an important project, but the phone rings, the computer crashes, or the one person you desperately need to consult has left on vacation? The kind of day in which the faster you go the farther behind you fall?

Any street-corner guru will tell you: what happens in your life is not important. Hate your job? Not important. Dumped by the love of your life? Sorry, not even close to important. Diagnosis: Cancer?  To this I can personally and emphatically say, “Not important.”

That same street-corner guru (who happens, just like you, to be my brother) will tell you: What matters is the way you respond to what happens.

Look, my friend –I made it through radical surgery and nine months of chemotherapy by conducting little experiments just to amuse myself, and refusing to attend the pity party. You’d be surprised at how people react to a bald lady singing out, “Good Morning!” as she race-walks down the hospital hall at 6 a.m., grinning like the Cheshire Cat, morning after morning.

Kurt Vonnegut, Jr., one of my long-time favorite American authors, said, Laughter and tears are both responses to frustration and exhaustion. I, myself, prefer to laugh, since there is less cleaning up to do afterward.

So when the day is long, your schedule has been tossed and torn by the winds of change – when you think nothing could be worse than getting what you got, or not getting what you wanted ­– turn your mind around, and give yourself a good belly-laugh.

There’s less cleaning up to do.

 

Clarify Your Marketing Efforts

Posted on by Linda Anger

We must manage so many things as a small business owner – inventory, people, accounts, sales, and of course, marketing.

Too often, we get bogged down in thinking we have to cover all the bases, stretch our marketing budget and time across all the avenues. We build a presence on Facebook, Twitter, Pinterest, LinkedIn. We buy ad space and send out flyers through our local Chamber of Commerce. We generate e-newsletters, press releases, blog posts. And in the end, we are exhausted emotionally, physically and financially by trying to do it all, and do it everywhere.

It’s time to stop doing it all and start doing it smart.

Three steps to defining a framework for your marketing efforts:

  1. What is your intent?  Go beyond a sales goal – “I want to make money” is not enough. Is your intent to motivate people to a specific action? To educate, influence, or entertain them? Why do you do what you do? My intent in promoting The Write Concept is to help business owners and nonprofits develop marketing communications that are clear, concise, and motivating – to move minds with “words that matter.”
  2. Define your own results.  What do you really want from any particular activity?  Again, if it is “to sell stuff,” you are selling yourself short.  You may determine that reaching a “friend” list of 5,000 on your Facebook page is a worthy result. One of mine is to increasing my blog subscribers by 5% each month. Define a result you wish to achieve – a small step towards a bigger goal. Pick ONE social media outlet to start, and focus your energies there. You can expand to others as the results prove appropriate.
  3. Build your strategy. Look at your intent and the result you wish to achieve, and determine what steps will get you there. For me, a first step is being consistent in writing blog posts that matter – blog posts that help people be better in their communications. Tied in with that is making sure I am consistent in posting links to the posts on the social media outlets of my choice – Facebook, Twitter, LinkedIn.

It boils down to this: decide on a purpose, the results that will show you your efforts are “working,” and the steps you will take to make it happen. Then get out there and do it.

 

That “Completely Unique” Thing

Posted on by Linda Anger

I couldn’t help but cringe while reading  a blog post about creating an elevator pitch.

The article itself was useful and interesting. The problem came in the “Tips for Creating the Perfect Pitch” section at the end. Tip #1, “Describe your product in one sentence” – we all know that one, even if we haven’t quite gotten it down yet. The cringing came with the explanation of Tip #2, “Give people a point of reference.” I agree with this statement, but not with the explanation in the article, which states:

Even if your product is completely unique, it pays off to give your listener a point of reference.  Mention other products or services that are similar to yours so your listener can refer to something he or she knows about and move on to discover how your product is better.

At issue here is using the term “completely unique,” and then going on to recommend mentioning “similar” products or services as a point of reference.

There is no such thing as “completely unique.”

Merriam-Webster defines “unique” as 1) being the only one, and 2) being without a like or equal. Thus, modifiers such as “completely” or “totally” are inappropriate and cringe-worthy.

For the sake of those who argue that modifiers are in common usage and therefore acceptable, let’s pretend the first sentence is OK.  Now we have to deal with the problem of the second statement, which suggests that we “mention products similar to yours.”

If you truly have a “completely unique” product or service, it has no equal and there is nothing similar anywhere on the planet. And if there were, your “completely unique” statement would go right out the window, leaving you caught in a lie and a ridiculous circle game that is simply not worth you time or energy.

“Give people a point of reference” is a good tip in terms of creating a great elevator pitch. Going after a similar thing to something that is “completely unique”  – well, that’s just bad grammar.

 

3 Tips for Better Blogs

Posted on by Linda Anger

Sharon looked me straight in the eye and said: I hate blogging. I don’t know what to say. It takes me forever to write two paragraphs and they end up being nothing but a bunch of blah-blah marketing statements. But I know I have to do it to stay competitive.

Owner of a small consulting business and responsible for “everything,” Sharon echoed a sentiment I hear almost daily: Blogging is a piece of the success pie, and it has become a huge challenge for those not trained as communicators.

What can you do to make your blog better for your readers AND better for you as the producer?  Here are three tips to get you back on track:

1)  Focus on the Goal of your Blog.  Is your intent simply to keep your name Top of Mind with your customers and prospects?  Are you focused on Lead Generation, website traffic, or building your reputation as an information hub?

2)  Remember What Drew You to Your Industry.  Way back when, on the day you started your company or made the decision to take a job in your current industry, you were excited about it. There was something that thrilled you, that satisfied you beyond just the paycheck. What was it? What emotion did it trigger? Find that energy again, and write from that place. It might be helpful to create a list of the reasons you started and the dreams you had about your career.

3) Tell stories. Stories pull the reader into an experience, and the more they see themselves in that experience, the more willing they will be to keep reading and remember you when they need your product or service.

 

 

A Marketing Mistake to Avoid at all Costs

Posted on by Linda Anger

A friend and fellow marketing professional shared this story:

She had attended one of those super-sized networking events, where she was approached by a woman who mentioned that she was familiar with the non-profit for which my friend works, and in fact, was “good friends” with the president. Business cards were, of course, exchanged.

A week later my friend, an associate who attended the event with her, and the organization’s president all received “nice to meet you” cards from that woman.

She Gets:

A Thumbs Up for following up after the event.

 

 

 

A Thumbs Down for committing today’s Marketing Mistake: Unfiltered Automation.

 

 

An automated card service is handy when you meet new people and want to say “nice to meet you,” but before you dump all those names and addresses into your database and tell the system to send the exact same card to everyone, exercise a bit of patience and do some sorting. Otherwise, it may cost you more than the price of printing and postage – it may cost you your reputation.

If you met two or three people from the same company, in the same office, put them on different lists and send them different cards, or send a single card and mention all their names. My friend made it clear that the three of them felt the sender “insincere,” in that there was no consideration for them as individuals. She said it would have been more appropriate to send one card addressed to them as a group, or send a different card to each of them.

Consider this: if you are not giving your complete attention to details relating to your own business, why would a prospect trust you with their business?  Even a card in the mail is a testimony to your credibility and trustworthiness.

Make each piece you send count – every card, every letter, every email, every Facebook post – so your efforts don’t cost you way more than just money and time.

 

7 choices for Success and Significance

Posted on by Linda Anger

I bought this little book — Seven Choices for Success and Significance (How to Live Life From the Inside Out) — when it was recommended to me in 2011. It may be small, but it’s full of power and wisdom from a man who started with nothing and became a huge success.

image of "7 Choices Book"The author, Dr. Nido R. Qubein, came to the United States from the Middle East when he was 17, with just $50 to his name and little knowledge of the English language.  Today, he is the President of High Point University in North Carolina, and Chairman of the Great Harvest Bread Company, with 225 stores in 43 states. Read his accomplishments here.

 

Dr. Qubein states that the choices we make determine the person we become, and the seven choices included in this little volume are obvious at first, then become profound in his interpretation.

In the introduction, he speaks of the koi fish – the simple Japanese carp:

“If you put a koi fish in a fishbowl and give it food and water, it never grows to more than two inches in size. But, if you put it in a pond it grows to a foot in size. The koi fish grows proportionately to the environment in which it lives.  So must we, if we are to succeed and live a life of significance.”

The Choices

I’ll speak here of the first two choices:

#1: Choose Transformational Patterns, and 2#: Choose Energy Management over Time Management.

 

Transformational choices, Dr. Qubein states, are those that change the direction of our lives, and put us on a path to success and significance.  “The people I admire most don’t live their lives by a ‘TO-DO’ list,” he says, “They live their lives by a ‘TO-BE’ list.”  To be more generous, more patient, more learned, more reasoned.

Choosing energy management over time management: If you focus on time, Dr. Qubein says, you can be held back by transactional things. “I think in terms of energy,” he states. “Is this activity worthy of my energy?” We are like batteries;  we all have 24 hours each day, but if we fizzle out after five hours, the other 19 don’t matter.

Focus, Dr. Qubein says, on activities that contribute to the greatest value in your life and do more of them.

The final point Dr. Qubein makes is this: Success is secular. Significance is spiritual. Success focuses on tasks and goals. Significance focuses on purpose.

What choices will you make today?