Effecting marketing generates momentum, right?
It generates buzz, builds your online friends, Twitter followers, the number of folks who “Like” your Facebook Page, and, eventually, fills your pipeline and bank account.
And, it’s a circle game. As you create and refine your marketing plans, keep these three things in mind:
The 80/20 rule: 80% of your Tweets and FB posts should be informative or educational material your prospects and clients really want to read. Only 20% should be “promo” material for your goods or services.
If you are posting the same info multiple times over several days (such as an event notice), change up the title or lead-in material.
The Momentum generated by Marketing should ALWAYS come back to YOU—that is, to your main website, blog, email, or some other “call to action” location.
Not sure how to generate Momentum for your business? Contact Us.