A well-planned blog can make a huge difference for an individual or a business. But how do you know what type of blog will work best for you or your company? Here are four blog types to consider before you get started:
A How-To Blog
Become a Hero by helping people understand how to do stuff . . .
Here, actual writing is limited – it’s more a matter of collecting and sharing material others have created. Show people how to solve their problems and where to go after they’ve visited your site. Always give credit to the folks whose work you are sharing – gain written permission whenever possible, and make sure it is clear that the “how-to” is theirs, not yours.
A Storytelling Blog
Generate interest in your business and services with real-life stories . . .
You’re often told to ask your clients and customers for “testimonials” – short blurbs about what a great job you’ve done. Sadly, few people know how to write a testimonial that “works,” and even fewer people actually read the testimonials strewn across a website. But you can create a story about your customers/clients and the success that came from your interaction. Then it becomes a human interest story to which people can relate – and that is the type of “testimonial” that attracts attention.
A What’s Happening Now Blog
Perfect for creating a well-linked (and well-liked) news resource site . . .
If your world is all about what’s happening around the world, a “what’s happening now” blog makes sense. You don’t have to write much, just gather info from other sources, report on them, perhaps add a bit of commentary and links galore. Just make sure your sources – and their sources – are credible.
A Personal Blog
Build a following as a thought leader. . .
Pondering a famous quote or concept in a weekly blog goes a long way in establishing your credibility as a thought leader – one of the golden few people want to follow. A personal blog differs from the other three in that its style is conversational, where the others are more professional. Consider carefully the persona you wish to project and the audience you wish to attract. Be even more careful in the topics you choose to cover.