I unchained myself from cable TV a year ago and now tolerate only the small amount of network broadcasts that come on before I flip over to my Roku player, where I watch Netflix, Amazon Prime, the Smithsonian Channel, and awesome PBS documentaries.
Now, on the rare occasions that I actually do watch network news or see marketing on the internet, I am doubly annoyed by four marketing ploys that have bothered me for a long time.
Are your TV and Social Media peeves like mine? Let’s see:
FIRST: I am totally turned off by business owners whose TV ads feature their children or grandchildren, especially if they are singing stupid jingles. Unless your business is all about kids, please leave them at home where they belong.
SECOND: I will never, ever do business with companies that hire that voice-over guy who screams for the entire 30 or 60-second spot. He’s just plain obnoxious. That form of advertising lost its luster back in the 1950s. Please, leave it there.
THIRD: Ads or circulars or flyers that claim the issuing company is “the best” in the industry, or uses any other superlatives, without providing absolute proof.
FOURTH: Facebook posts that declare they will “blow your mind,” “change your life,” or “bring you to tears,” then show you a mediocre or nothing-new video.
Bottom line for me is this: If I find your advertising obnoxious, annoying, or utterly stupid, I will not buy your products or hire your company. I don’t believe I am the only one who feels this way, so please comment!