1. Don’t waste money on internet copy writing courses. Find the writers whose work resonates with you and follow them.
2. Don’t waste a reader’s time with 6-page long letters full of highlighted text and screamingly large headlines.
3. Do follow the advice of Joseph Pulitzer, one of the greatest journalists of all time. He said: “Put it before them briefly, so they will read it, clearly, so they will appreciate it, picturesquely, so they will remember it and, above all, accurately so they will be guided by its light.”
4. Learn to be a ruthless editor, and don’t stop until every unnecessary word is eliminated.