Find their pain and exploit it… that’s the basis of most sales training programs. Find their pain, find their fear, and get them at the gut.
Yes, it’s true.
Going for the gut increases your sales. And the question remains: Do you really serve yourself and your customers/prospects when you come from a space of pain/fear?
If the Law of Attraction is invariable, then focusing on people in pain or in fear will bring you more of the same. That’s great, if that is the space you want to claim as your own. More people with no money, more people with bushels of objections, more people who live in fear of their competitors.
What if you came from a higher consciousness? What if the people you want to attract are those with a chronic positive outlook, the calculated risk-takers, the “I can do it” folks?
What if your elevator pitch was less about what info you can pack into an elevator ride and more about how much you can elevate the thinking and lives of the people you meet?
Just for Today
Look only for the Joy points:
- Instead of “I help people who don’t know how to…” try “I help people who are excited to learn to…”
- Instead of “I help people who fear that…” try “I help people who dream of…”
- Instead of “I help people who lack…” try “I help people who have room for…”
We’d love to hear how your experience of the day changed as you looked for ways to elevate those around you. Please comment below.